Target launches a dedicated shopping site for same-day delivery, powered by Shipt

Target is ramping up its same-day delivery efforts, following news of Amazon’s plans to increase Prime speeds and Walmart’s recent launchof free, next-day delivery in select markets. This morning, Target announced it’s making it easier to shop its same-day selection directly from its website, with the deliveries powered by Shipt.

The retailer acquired grocery delivery service Shipt for $550 million in 2017, in order to accelerate its digital fulfillment efforts. Following the deal, Target has continued to offer same-day delivery through Shipt on grocery items and other day-to-day needs, like household, pet and baby items. While Shipt delivers for other local grocers and stores as well, Target’s prices in Shipt aren’t marked up.

However, until now, Target shoppers would have to go to the Shipt website or download the app to browse the same-day selection from Target. It wasn’t an integrated experience. That changes with today’s launch of a dedicated shopping section on available at

Here, online shoppers can browse the 65,000 items offered for same-day delivery through, including groceries, household items, pet items, baby needs, and even some apparel. They can also easily reorder items they’ve previously purchased, or search through specific categories for new things to order.

The same-day assortment is largely similar to what’s available through the Shipt app, we understand, with the exception of adult beverages which are only available through Shipt in select markets.

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